NPR Music Showcase at SXSW

April 2016

The NPR Music Showcase at SXSW drew upwards of 2,000 avid music lovers to Stubb’s BBQ. Kicking off the Music portion of SXSW, the genre-blending lineup tapped established artists and others on the rise, including Vince Staples, Margo Price, Mitski, Chicano Batman, Charles Bradley & His Extraordinaires, and Anderson .Paak & The Free Nationals, who Paste Magazine credited with “taking the rap world by storm” and deemed him “the ‘clear-cut winner’ of SXSW.” 

NPR’s official showcase at Stubb’s has come to be regarded as one of the best shows of SXSW – Vulture

NPR Music showcase at SXSW

Anderson .Paak blended modern hip-hop and classic soul at the NPR Music showcase at SXSW. Credit: Adam Kissick


The night started with a special thank you to the brand that helped make the show possible – Blue Headphones – and then it was six hours of energizing live country, soul, indie and hip-hop tunes. 

 Watch performances from each artist at NPR Music’s SXSW hub, where fans can also find videos from the South X Lullaby series, interviews, photos and reporting from last month in Austin, TX. There’s also a deep archive of NPR Music SXSW coverage and performance videos dating back through its nine years presenting showcases during the conference. 

A Shared Love of Music

Blue, a premium maker of professional audio equipment, was the exclusive sponsor of the signature 2016 NPR Music Showcase at SXSW. Even before fans arrived at Austin, Blue and NPR Music were working hard to build a seamless, co-branded festival experience for music fans on the ground and those tuning in at home. 

As fellow musicians and music lovers, Blue aligned their passion for high quality sound and artistry with NPR Music’s mission to bring quality music coverage and performances to fans, wherever they are. 

Festive co-branded collateral at the NPR Music Showcase at SXSW.

Festive co-branded collateral at the NPR Music Showcase at SXSW. Photo by Caitlin Sanders.


Fans at the showcase and around Austin were treated with NPR Music + Blue branded fanny packs. A few lucky attendees also picked up a pair of Blue’s Lola Headphones. 



Blue’s support for NPR Music was further recognized with tour bus-sized banners inside Stubb’s and additional concert posters and signs outside the venue. Austin was sprinkled with co-branded 11×17 posters designed by artist Eric Nyffeler, known for his colorful illustrations and custom music festival poster designs.


NPR Music Showcase at SXSW

Banners line the fence at Stubb’s in Austin, TX for the NPR Music showcase at SXSW. Photo by Caitlin Sanders.


Attendees were also welcomed to the showcase with an audio credit announcing Blue’s support of the evening, to the delight of many music enthusiasts. 

This is the latest example of Blue’s ongoing support of NPR Music. The pair teamed up earlier this year in celebration of All Songs Considered‘s Sweet 16 anniversary in DC. 


NPR Music Showcase at SXSW, Lullabies and More

To slow things down a bit after an electric showcase, NPR Music asked a handful of their favorite artists to cap the night – with lullabies, that is. Lucius, Maren Morris, Holly Macve (video below), Mt. Wolf, and others performed peaceful tunes around the city – in hotel rooms, courtyards and by a creek. 



Those drumming along at home can experience more of the Austin festival through photos, live sets and slow-motion videos on the NPR Music SXSW hub. Blue was recognized across this content online including video pre-roll, halo units and the newly launched NPR audio player

Its range of powerful and intimate, high-quality music programming and focus on turning the spotlight on new artists has made NPR Music essential to fans and musicians, reaching 3.7 million unique monthly visitors on its site alone. Brands can seamlessly align with this recognized music tastemaker on every platform. Opportunities include award-winning video, chart-topping programs, diverse music coverage and dynamic live events

Learn more about creative activation and sponsorship opportunities with NPR Music, here