PBS Ranks #1 in Public Trust
Results from a nationwide study* brought returning wins, most notably that PBS ranks #1 in public trust for the 13th year in a row.
This year’s survey measures the trust and value of the PBS brand across programming for the arts, public issues and children’s entertainment.
PBS is Money Well Spent
PBS is valued above commercial media and government, with 77% of respondents agreeing that the money given to PBS stations is well spent.
Because of this, it’s no surprise that 82 percent of all U.S. television households watch PBS over the course of one year. PBS is also growing its digital platforms, with more than 5.1 billion videos views across devices in 2015.
As public service media, we know that earning and keeping the trust of the American people is the most fundamental aspect of our mission.” – PBS CEO Paula Kerger
PBS is #5 Among All TV Networks
PBS thrives against the competition, as it was ranked #5 among all broadcast and cable networks. The network also received 17 Emmy Awards in 2015 for standout dramas like MASTERPIECE’s Downton Abbey.
As PBS ranks #1 in public trust with nearly 100 million monthly viewers nationwide, its presents unrivaled credibility to reach a loyal, curious audience across platforms.
Align your brand and messaging with PBS, a destination that boasts unparalleled scale and reach. Learn more about sponsorship opportunities with PBS.
*Source: This report presents the results of a national survey conducted by Survey Sampling International (SSI) CATI in January 2016. The SSI study included 1,000 adults, 18 years of age and older, who participated via phone January 4-20, 2016. Results were weighted to be statistically representative of the adult U.S. population.
Top Takeaways: Advertising Week NY Future of Audio Summit
During The Future of Audio Summit at Advertising Week, industry leaders discussed the trends in tech and consumer behavior that are shaping the media landscape of tomorrow, and the best tactics for leveraging audio to achieve...
At NPR, Sponsor Messages are 23% More Memorable
NPR commissioned a study by Neuro-Insight to demonstrate the effectiveness of sponsor messages in comparison to traditional radio ads. The results? NPR’s sponsor messages are 23% more memorable than traditional radio ads. Learn Why.
New Data: Smart Speakers Hitting the Mainstream