This July, NPR welcomes two radio icons, Adrian “Stretch” Bartos and Robert “Bobbito” Garcia, to its roster of podcast hosts. Having spent their careers in music, fashion and design, the duo will introduce conversations and people audiences may not have heard from public radio before.
“NPR has recognized their immeasurable contributions to the culture,” HipHoxDX reported as a the first news of the culture interviews show came out. Once the teaser video hit social media, top hip-hop, music and culture publications Rolling Stone, Hip Hop Wired, The FADER, Brooklyn Vegan, Nieman Lab and Pitchfork jumped on the news.
Pioneering hip-hop DJs Stretch and Bobbito will launch a new NPR podcast this summer https://t.co/4ZCGRNpWs1
— Rolling Stone (@RollingStone) April 19, 2017
Who are Stretch and Bobbito?
The pair started out their careers as late-night radio DJs, introducing a generation to future greats of hip-hop. After the show wrapped in 1998, both Stretch and Bobbito continued to produce, write and create with acclaimed artists and brands. Stretch is an internationally-recognized DJ and music producer, and in 2016, published his first book No Sleep: NYC Nightlife Flyers 1988-1999, a visual history of the NYC nightclub scene he knows so well.
Bobbito’s interest in fashion and culture inspired the 2003 book Where’d You Get Those? NYC’s Sneaker Culture: 1960-1987 and his work designing sneakers with major brands including Nike, Adidas and Puma. Bobbito has also continued to work as a music DJ, served as an announcer for top sports programs and produced films and TV shows.
Most recently, the pair co-produced the 2015 documentary Stretch & Bobbito: Radio That Changed Lives, telling their story and tracing the careers of hip-hop artists they helped introduce to the world. The film earned a 94% approval rating on Rotten Tomatoes and rave reviews from press. In Summer 2016, Stretch and Bobbito returned to the mic to host a seven-part special; presented by Samsung. The limited-release online radio series was a reboot of their 90s show, playing back old music with special guests.
Stretch and Bobbito will bring their knack for discovery, capacity for creativity and deep understanding of culture to audiences starting this summer. Through the show’s podcast, events and digital presence, it will expand NPR’s line-up of diverse, cross-platform programming and bring listeners and sponsors a new NPR sound. Stay tuned for more updates on their new culture podcast and make sure to check out their new show this Summer.
Tips for Your Next Podcast Buy from Top Industry Professionals
Some of the industry’s top podcast buyers – from Ad Results Media to the team at Squarespace – are achieving 2.5-3x ROI on their marketing spends, and feeling confident about this brand safe platform in...
Join NPR at the 2018 RAIN Podcast Business Summit
As podcasting continues to grow, it’s important that the business model evolve as well. This week in New York, leaders from NPR and its podcast sponsorship team at National Public Media will join fellow podcast...
NPR.org Sponsorship Practices Shine with Release of Google Chrome Ad Blocker
The most-used web browser in market – Google Chrome – is working to raise the bar for digital advertising through the roll out of its Ad Blocker features, which enforce standards set by the Coalition...