This July, NPR welcomes two radio icons, Adrian “Stretch” Bartos and Robert “Bobbito” Garcia, to its roster of podcast hosts. Having spent their careers in music, fashion and design, the duo will introduce conversations and people audiences may not have heard from public radio before.
“NPR has recognized their immeasurable contributions to the culture,” HipHoxDX reported as a the first news of the culture interviews show came out. Once the teaser video hit social media, top hip-hop, music and culture publications Rolling Stone, Hip Hop Wired, The FADER, Brooklyn Vegan, Nieman Lab and Pitchfork jumped on the news.
Pioneering hip-hop DJs Stretch and Bobbito will launch a new NPR podcast this summer https://t.co/4ZCGRNpWs1
— Rolling Stone (@RollingStone) April 19, 2017
Who are Stretch and Bobbito?
The pair started out their careers as late-night radio DJs, introducing a generation to future greats of hip-hop. After the show wrapped in 1998, both Stretch and Bobbito continued to produce, write and create with acclaimed artists and brands. Stretch is an internationally-recognized DJ and music producer, and in 2016, published his first book No Sleep: NYC Nightlife Flyers 1988-1999, a visual history of the NYC nightclub scene he knows so well.
Bobbito’s interest in fashion and culture inspired the 2003 book Where’d You Get Those? NYC’s Sneaker Culture: 1960-1987 and his work designing sneakers with major brands including Nike, Adidas and Puma. Bobbito has also continued to work as a music DJ, served as an announcer for top sports programs and produced films and TV shows.
Most recently, the pair co-produced the 2015 documentary Stretch & Bobbito: Radio That Changed Lives, telling their story and tracing the careers of hip-hop artists they helped introduce to the world. The film earned a 94% approval rating on Rotten Tomatoes and rave reviews from press. In Summer 2016, Stretch and Bobbito returned to the mic to host a seven-part special; presented by Samsung. The limited-release online radio series was a reboot of their 90s show, playing back old music with special guests.
Stretch and Bobbito will bring their knack for discovery, capacity for creativity and deep understanding of culture to audiences starting this summer. Through the show’s podcast, events and digital presence, it will expand NPR’s line-up of diverse, cross-platform programming and bring listeners and sponsors a new NPR sound. Stay tuned for more updates on their new culture podcast and make sure to check out their new show this Summer.
Join NPR at the 2018 RAIN Podcast Business Summit
As podcasting continues to grow, it’s important that the business model evolve as well. This week in New York, leaders from NPR and its podcast sponsorship team at National Public Media will join fellow podcast...
NPR Now Available on Apple Homepod: "Hey Siri, give me the news"
Let the unboxing begin: After months of anticipation about when people could get their hands on an Apple HomePod, the latest voice assistant speaker is hitting doorsteps and checkout counters today. What’s more: “When you say...
Voice Activation Trends from CES
Voice activation is going everywhere. At the Consumer Electronics Show (CES) this month, tech and media companies showcased the many ways they’re making the voice activation technology found in smart speakers accessible anywhere. Check out some...