The TED Radio Hour podcast generated more than 13 million downloads in July, the program’s second highest month ever. Compare that with the 76 million total NPR podcast downloads in July, and TED Radio Hour accounted for 17% or more than 1/6 of all NPR podcast downloads. On a per-episode basis, TED Radio Hour has been the most downloaded NPR podcast for 22 straight months. And it’s also now among the most downloaded podcasts in the English language!
Top Takeaways: Advertising Week NY Future of Audio Summit
During The Future of Audio Summit at Advertising Week, industry leaders discussed the trends in tech and consumer behavior that are shaping the media landscape of tomorrow, and the best tactics for leveraging audio to achieve...
At NPR, Sponsor Messages are 23% More Memorable
NPR commissioned a study by Neuro-Insight to demonstrate the effectiveness of sponsor messages in comparison to traditional radio ads. The results? NPR’s sponsor messages are 23% more memorable than traditional radio ads. Learn Why.
New Data: Smart Speakers Hitting the Mainstream