“NPR’s mini concert series sees huge success”
From Hozier to Lyle Lovett to T-Pain, major music players and rising artists alike have shared the mic of NPR’s beloved Tiny Desk Concert series. Intimate but packing a powerful presence, these shows connect viewers to stripped-down performances from artists across the music spectrum.
CBS News recently visited the Tiny Desk at NPR and sat down with NPR Music’s Bob Boilen and Stephen Thompson for a behind-the-mic look at how the series has become a leading destination for music discovery.
Top Takeaways: Advertising Week NY Future of Audio Summit
During The Future of Audio Summit at Advertising Week, industry leaders discussed the trends in tech and consumer behavior that are shaping the media landscape of tomorrow, and the best tactics for leveraging audio to achieve...
At NPR, Sponsor Messages are 23% More Memorable
NPR commissioned a study by Neuro-Insight to demonstrate the effectiveness of sponsor messages in comparison to traditional radio ads. The results? NPR’s sponsor messages are 23% more memorable than traditional radio ads. Learn Why.
New Data: Smart Speakers Hitting the Mainstream