“NPR’s mini concert series sees huge success”
From Hozier to Lyle Lovett to T-Pain, major music players and rising artists alike have shared the mic of NPR’s beloved Tiny Desk Concert series. Intimate but packing a powerful presence, these shows connect viewers to stripped-down performances from artists across the music spectrum.
CBS News recently visited the Tiny Desk at NPR and sat down with NPR Music’s Bob Boilen and Stephen Thompson for a behind-the-mic look at how the series has become a leading destination for music discovery.
At NPR, Sponsor Messages are 23% More Memorable
Last month, NPR commissioned a study by Neuro-Insight to demonstrate the effectiveness of sponsor messages in comparison to traditional radio ads. The results? NPR’s sponsor messages are 23% more memorable than traditional radio ads. Learn...
New Data: Smart Speakers Hitting the Mainstream
As Voice Continues to Dominate, 2018 Trends Emerge
With smart speakers and voice assistants growing in popularity, manufacturers like Amazon and Google are taking note of the power voice brings to brands and consumers, and are investing in the user experience on voice-activated...