Through NPR, we were able to measure brand lift three times – pre, during and post. And what we saw was significant and above benchmark lifts for the metrics we cared about most, which were awareness, favorability and purchase intent. And then anecdotally, we just heard a lot from partners, customers, consumers, farmers and employees how much they loved it. And not only were they reaching out to us proactively to say, "I heard Organic Valley on NPR," but they could recall the message, and they were really impressed with Farmer Ty and being able to have that farm experience.

“When it comes to effective storytelling about complex financial products, co-creation is very important. The creative team at NPM collaborated with us to develop a series of Soundscapes that offered a human lens on these stories, and led to awareness and deep engagement among NPR listeners.”

“We’ve had a fantastic experience working with the NPM team. We’ve been able to engage some of our customers in a new way by featuring them in this custom audio. And overall we’re able to tell a different side of Comcast Business through this partnership. We really enjoyed working with NPR as a partner and look forward to continuing to do so.”