Spotlights are 30 and 60-second mid-rolls that highlight the real experiences of brand representatives or partners. They feature the unscripted, authentic voice of a speaker selected by the brand and an intro and call to action voiced by NPR sponsorship talent.
Specs
30 seconds, 60 seconds
Site-Served
DCM 1×1 tracking pixels; other third party vendors with approval only
6 – 8 weeks
30 seconds, 60 seconds
Site-Served
N/A
6 – 8 weeks
Related Products
See more ways to customize your campaign.
Let NPM Creative help you share your brand’s story.

Wise
NPM Creative partnered with Wise to share stories of how Wise makes it easier to send and receive money by using a mid-market exchange rate and keeping fees transparent.
View the work
Almond Board of California
With custom Spotlight mid-rolls in NPR podcasts, the Almond Board of California shared two farmers' stories of implementing responsible and sustainable farming practices.
View the work
Sierra Nevada Brewing Company
40 years after founding Sierra Nevada Brewing Company, Ken Grossman runs the company with his children Sierra and Brian. In Soundscapes produced by NPM Creative, they share the values that shape their business.
View the work