Products

Spotlight Mid-roll

Available for: Audio, Podcasts, Custom

Spotlights are 30 and 60-second mid-rolls that highlight the real experiences of brand representatives or partners. They feature the unscripted, authentic voice of a speaker selected by the brand and an intro and call to action voiced by NPR sponsorship talent.

Specs

Duration:

30 seconds, 60 seconds

Serving Options:

Site-Served

Third-Party Tracking:

DCM 1×1 tracking pixels; other third party vendors with approval only

Timeline:

6 – 8 weeks

Duration:

30 seconds, 60 seconds

Serving Options:

Site-Served

Third-Party Tracking:

N/A

Timeline:

6 – 8 weeks

Learn More About Production
NPR Sponsor Guidelines

Related Products

See more ways to customize your campaign.

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Brand Soundscapes

Brand Soundscapes showcase your brand’s mission, values, or success stories across NPR’s digital platforms – and beyond.

Details for Brand Soundscapes
  • Audio
  • Custom

Immersive Mid-roll

These custom spots bring rich sound design to your campaign, enhancing your brand’s story with sound effects.

Details for Immersive Mid-roll

Let NPM Creative help you share your brand’s story.

MassMutual

In custom Spotlight mid-rolls, MassMutual shares how they help business owners protect, grow and transition the business they’ve worked so hard to build.

View the work

Deloitte

Since 2021, NPM Creative has collaborated with Deloitte to create custom Spotlight mid-rolls that amplify their thought-provoking and innovative work.

View the work

American Cancer Society

In custom Spotlight Mid-rolls, NPR listeners heard from a variety of voices sharing the impact of the American Cancer Society’s work.

View the work