The Smart Audio Report, Winter 2018

Published January 2019

Conducted after the December 2018 holidays, the Winter 2018 report confirmed continued increases in U.S. smart speaker ownership. Among U.S. adults (18+), 53M people — 21% of the population — own at least one smart speaker. And, the total number of devices in homes  increased 78% year-over-year. With 52% of all smart speaker owners using their device daily, findings suggest that voice-activated technology is increasingly integrated into millions of people’s everyday lives.

Download Winter 2018 Report

The Smart Audio Report, Spring 2018

Published July 2018

Research from The Smart Audio Report demonstrated that at a time when U.S. smart speaker ownership had grown to 43M people (18+), it was no longer just early adopters using these devices. The Spring 2018 release of The Smart Audio Report  for the first time offered a preview into the realities of mainstream use and revealed opportunities for brands across industries – from marketing and publishing to tech and services.

Download Spring 2018 Report

The Smart Audio Report, Fall/Winter 2017

Published January 2018

Research from The  Smart Audio Report Fall/Winter 2017 revealed how voice activation in the home is fueling adoption of smart technology broadly – including smart home applications – and affecting how often consumers engage with other platforms throughout the day, including television. 

Download Fall/Winter 2017 Report

The Smart Audio Report, Spring/Summer 2017

Published June 2017

The first Smart Audio Report provided the first major insights on the market into the behaviors and attitudes of Americans who have smart speaker devices in their homes – and the important role these devices play in users’ lives. The Spring/Summer Report found that 42% of users say their device is now “essential” to their everyday life and 65% wouldn’t go back to life without one.


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About The Smart Audio Report: Methodology

The Smart Audio Report is based upon a national online survey of Americans ages 18+. The device owner data was weighted to nationally representative figures on Smart Speaker users from The Infinite Dial from Edison Research and Triton Digital.

About Edison Research

Edison Research conducts survey research and provides strategic information to a broad array of clients. Edison is the leading podcast research company in the world, and has conducted research on the medium for NPR, CBS, PodcastOne, WNYC, and many more leading companies in the space. Another specialty for Edison is its work for media companies throughout the world. Edison Research is the sole provider of election exit poll data for the National Election Pool comprised of ABC, CBS, CNN, FOX, NBC and the Associated Press. Edison is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue.

About NPR

NPR’s rigorous reporting and unsurpassed storytelling connect with millions of Americans every day—on the air, online, and in person. NPR strives to create a more informed public—one challenged and invigorated by a deeper understanding and appreciation of events, ideas and cultures. With a nationwide network of award-winning journalists and 17 international bureaus, NPR and its Member Stations are never far from where a story is unfolding. Listeners consider public radio an enriching and enlightening companion; they trust NPR as a daily source of unbiased independent news, and inspiring insights on life and the arts. More information at and following NPR Extra on Facebook, Twitter and Instagram.