The Smart Audio Report, Spring 2018
Research from The Smart Audio Report demonstrated that at a time when U.S. smart speaker ownership had grown to 43M people (18+), it was no longer just early adopters using these devices. The Spring 2018 release of The Smart Audio Report for the first time offered a preview into the realities of mainstream use and revealed opportunities for brands across industries – from marketing and publishing to tech and services.
The Smart Audio Report, Fall/Winter 2017
Research from The Smart Audio Report Fall/Winter 2017 revealed how voice activation in the home is fueling adoption of smart technology broadly – including smart home applications – and affecting how often consumers engage with other platforms throughout the day, including television.
The Smart Audio Report, Spring/Summer 2017
The first Smart Audio Report provided the first major insights on the market into the behaviors and attitudes of Americans who have smart speaker devices in their homes – and the important role these devices play in users’ lives. The Spring/Summer Report found that 42% of users say their device is now “essential” to their everyday life and 65% wouldn’t go back to life without one.