A long-time leader in the podcast industry, NPR and its sponsorship division National Public Media joined this year’s IAB Podcast Upfront to explore the power of podcasting in today’s media landscape and to showcase NPR’s unparalleled content, highly engaged audience and custom sponsorship offerings. If you missed it, you can check out NPR’s full 20-minute presentation below plus click here to watch a special “State of Audio” session featuring NPM President & CEO Gina Garrubbo, Edison Research SVP Tom Webster and Horizon Media EVP Lauren Russo.
Here are the five things you need to know:
- Despite the disruptions of 2020, NPR is reaching more people than ever before: 163M people listen to, read and watch NPR content across platforms each month.¹ As an audio-first media partner, NPR podcasts reach 22M people each month, and NPR has more top 20 podcasts than any other publisher, including fan favorites like Up First, Fresh Air, Planet Money and Wait Wait… Don’t Tell Me! ²
- NPR is the only podcaster with six short form daily podcasts, an hourly on-demand newscast and two award-winning daily news conversation programs. NPR’s mission has always been to create a more informed public. With that mission in mind, NPR has developed an entire suite of daily podcasts, making NPR a daily essential for listeners. And that daily podcast audience continues to grow: downloads across the daily programming are up 12% year-over-year.³