Products

Product Inspiration Mid-roll

Available for: Audio, Podcasts, Custom

60-second Product Inspiration Mid-rolls showcase a unique, engaging story to drive awareness to your brand. Inspired by a specific product or company initiative, these custom mid-rolls are written and produced by NPM Creative to showcase brand stories that capture and maintain listeners’ attention.

Product Inspiration Mid-rolls can run in most NPR podcasts, and can also be read by NPR hosts!

The following NPR podcasts feature host-read mid-rolls:

  • TED Radio Hour with host Manoush Zomorodi
  • Wait, Wait Don’t Tell Me! with host Peter Sagal
  • The Limits with host Jay Williams

Specs

Duration:

60 Seconds

Serving Options:

Site-Served

Third-Party Tracking:

N/A

Features:

Custom audio created by NPM. Mid-rolls can be read by NPR Hosts for three shows! See spec doc for details and required assets.

Timeline:

4 weeks

Download Specs
NPR Sponsor Guidelines

Related Products

See more ways to customize your campaign.

  • Audio
  • Custom

Spotlight Mid-roll

An NPM audio producer remotely records custom audio about your brand's mission, values, and successes. NPM tailors that audio to be featured in a mid-roll.

Details for Spotlight Mid-roll
  • Audio
  • Display
  • Custom

Brand Soundscapes

Brand Soundscapes showcase your brand’s mission, values, or success stories across NPR’s digital platforms – and beyond.

Details for Brand Soundscapes

Let NPM Creative help you share your brand’s story.

GoTo

NPM Creative partnered with GoTo to create a Soundscape that tells the story behind the latest improvements to GoToMeeting. CEO Bill Wagner shares how his team relied on user feedback to influence product development.

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Jack Daniel's

Crafting something that endures for over 150 years takes time and character. The Soundscapes produced by NPM Creative share the stories behind this craft, along with the people and history that make Jack Daniel’s.

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Chipotle

With Brand Soundscapes produced by NPM Creative in collaboration with the Chipotle team, listeners hear from young farmers who share the challenges they face as they carry on the tradition of their family farms.

View the work