PRODUCTS
Copy Testing and Optimization
Optimize audio before your campaign even begins. Our systematic approach includes pre-campaign testing, creative evaluation in flight and post-campaign performance reviews.
NPM’s audio testing is completed in partnership with Veritonic, an objective, third-party research company and analytics platform built to quantify the value of sound. Research is conducted with more than a dozen US-based panel firms. The desired panel of over 300 podcast or public radio listeners is pulled programmatically and is representative of the general US population, according to the most recent Census data available.
Please reach out to your account representative for details and package requirements.
Audio:
Three (3) pieces of :30 podcast audio copy OR
Four (4) pieces of :15 podcast audio copy OR
Four (4) pieces of :15 radio copy
Features:
Creative consultation and copywriting assistance
Assistance with crafting test questions and format
Test results report outlining key takeaways and conclusions
Access to reporting dashboard
Timeline:
2 weeks