Edison Research's The Evolving Ear: Podcasting’s next chapter
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The Evolving Ear: How New Consumers are Shaping Podcasting’s New Chapter explores the trends driving the future of audio.
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Edison Research's The Evolving Ear: Podcasting’s next chapter
The Evolving Ear: How New Consumers are Shaping Podcasting’s New Chapter explores the trends driving the future of audio.
Read more
Podcasts offer a competitive advantage: The Podcast Consumer Report 2025
Edison Research’s Podcast Consumer Report 2025 revealed six podcasting insights highlighting benefits for advertisers.
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AM/FM radio continues to dominate in-car listening
Edison Research’s most recent Share of Ear study revealed that radio is still the dominant way listeners enjoy audio in their cars.
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Audio listening reaches an all-time high: Insights from the 2025 Infinite Dial Report
One of the audio industry’s most anticipated annual studies, the 2025 Infinite Dial, explores why audio is an essential part of any brand’s media mix.
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Discover the five types of measurement tools offered at National Public Media and how they provide actionable insights to maximize campaign impact.
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News podcast listeners are ready to hear from service provider brands
According to research from MRI-Simmons, news podcast listeners are in the market for service providers, and NPR can help brands make an impact.
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Success Stories
NPR Podcast sponsorship drives double digit lifts for artificial intelligence brands
Recent Veritonic Brand Lift studies showcase how NPR Podcasts connect AI brands with tech leaders to boost brand lift and engagement.
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Long-term radio sponsor ezCater sees the impact of a continued presence on NPR
ezCater's consistent NPR Radio sponsorship has lead to year-over-year lifts and impressive campaign metrics for the brand.
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Pete & Gerry’s Organic Eggs takes listeners from farm to table with custom audio
NPM Creative crafted custom immersive audio for Pete & Gerry’s to reach health and environmentally conscious consumers.
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Online university reaches prospective students with custom sponsorship placements
An online university leveraged a custom audio campaign from NPM Creative to find prospective students out of NPR Podcast listeners.
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NPR podcasts connect Odoo with IT decision makers
NPM Creative partnered with Odoo, a suite of open source business apps to craft custom audio tailored to IT executives.
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Travel brand transports listeners with custom immersive audio
A travel brand worked with NPM Creative to craft custom audio spots that bring their luxury experiences to life.
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Public Media Spotlight
New Research: Veritonic confirms NPR Podcasts drive awareness and conversions
NPR partners with Veritonic to provide sponsors with brand lift research. Average campaign data for 2025 reveals key insights on campaign optimization for sponsors.
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NPR & National Public Media's year in review: 2025
2025 stands out as a year for growth and impact at NPR & National Public Media. Dive into the highlights from our new programs and powerful case studies.
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CSR messaging resonates with NPR’s socially conscious audience
NPM Creative tailors CSR brand messaging to engage listeners who value community impact and product transparency.
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Essential. Relevant. Here to stay. NPR.
NPR values the trust it receives from listeners, and will continue to provide the public service of reliable information for now and for the future.
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New feel good programs bring culture and entertainment together
Tiny Desk Radio and It’s Been a Minute with Wild Card’s new broadcast hour find unique ways to bring joy and culture to NPR listeners.
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Audiences turn to NPR podcasts for the news they need
High-quality news podcasts from NPR unlock a unique, engaged, and growing audience that makes an impact for sponsors.
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Report
The Advertising Landscape: Driving to Action
The third report from Sounds Profitable's series in partnership with NPR and NPM dives into ad effectiveness among podcast listeners.
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Research & Reports
The Advertising Landscape: Attention & Trust
A new report from Sounds Profitable in partnership with NPR and NPM dives into the two metrics that matter most to advertisers today: attention and trust.
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The News Podcast Consumer
From NPR, NPM and Sounds Profitable comes an in-depth look at the audience for news podcasts. Download the report now to get an in-depth look at at news podcast listeners’ demographics and media habits.
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Transference of Trust
How do brands establish trust? A ground-breaking new study from NPR and Neuro-Insight explores how a platform can transfer its trustworthiness to sponsors, what the subconscious can tell us about purchase intent and the effectiveness of NPR radio sponsorship vs. commercial TV news.
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The Spoken Word Audio Report
On November 9, NPR and Edison Research shared the highly anticipated fifth installment of the Spoken Word Audio Report. The latest research explores the ways spoken word audio listening has increased over time, with a special focus on the increased interest younger listeners are showing in the medium.
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The Smart Audio Report
The Smart Audio Report from NPR and Edison Research is a recurring study on trends in smart speaker ownership and voice assistant user behavior. Since its first release in 2017, the Report has revealed trends in smart speaker adoption and usage, and insight into how voice technology is shaping consumer attitudes and behaviors.
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Radio: Live On Air and Everywhere
On April 15, NPR and Edison Research released a comprehensive report exploring the increasingly important role radio is playing in Americans' lives. The report covers the latest trends in radio listening and offers a deep dive into the listening behavior of six unique radio audience segments.
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NPR Podcast Report
As an early podcast pioneer and leading podcast publisher today, NPR believes sharing knowledge lifts all boats and benefits the entire industry. In this semiannual report, NPR shares learnings from audience research and analytics on all things podcast. The Winter 2022 release includes trends NPR is seeing in overall audience, podcast promotion strategies with impact, and effective approaches to sponsor messages.
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Article
February 2026
Edison Research's The Evolving Ear: Podcasting’s next chapter
The Evolving Ear: How New Consumers are Shaping Podcasting’s New Chapter explores the trends driving the future of audio.
Article
February 2026
NPR Podcast sponsorship drives double digit lifts for artificial intelligence brands
Recent Veritonic Brand Lift studies showcase how NPR Podcasts connect AI brands with tech leaders to boost brand lift and engagement.
Article
February 2026
Long-term radio sponsor ezCater sees the impact of a continued presence on NPR
ezCater's consistent NPR Radio sponsorship has lead to year-over-year lifts and impressive campaign metrics for the brand.
Article
January 2026
Pete & Gerry’s Organic Eggs takes listeners from farm to table with custom audio
NPM Creative crafted custom immersive audio for Pete & Gerry’s to reach health and environmentally conscious consumers.
Article
January 2026
New Research: Veritonic confirms NPR Podcasts drive awareness and conversions
NPR partners with Veritonic to provide sponsors with brand lift research. Average campaign data for 2025 reveals key insights on campaign optimization for sponsors.
Article
December 2025
NPR & National Public Media's year in review: 2025
2025 stands out as a year for growth and impact at NPR & National Public Media. Dive into the highlights from our new programs and powerful case studies.
