Products

  • Audio

Network Radio

Radio credits in nationally distributed NPR programs are voiced by NPR talent and recognize sponsors in an environment where brands don't need to shout to be heard.

Details for Network Radio
  • Audio

Spot Radio

Radio credits on NPR member stations are voiced by station talent and can be targeted to key markets to connect with public radio listeners in their communities.

Details for Spot Radio
  • Audio

Podcast Mid-roll

Our 15 or 30-second mid-rolls are surrounded by NPR content, are voiced by trusted NPR voices, and can be baked-in or served dynamically.

Details for Podcast Mid-roll
  • Audio

Podcast Pre-roll

Our 15-second podcast pre-roll offers sponsors the opportunity to get in front of NPR listeners before the content kicks off.

Details for Podcast Pre-roll
  • Audio

Smart Speaker Audio

Reach listeners streaming NPR on voice-activated devices with non-skippable messages between stories.

Details for Smart Speaker Audio
  • Audio

Podcast Post-roll

Post-rolls are dynamically served after NPR content, and are available for podcasts and voice-activated devices

Details for Podcast Post-roll
  • Audio
  • Display
  • Custom

Brand Soundscapes

Brand Soundscapes showcase your brand’s mission, values, or success stories across NPR’s digital platforms – and beyond.

Details for Brand Soundscapes
  • Audio
  • Custom

Spotlight Mid-roll

An NPM audio producer remotely records custom audio about your brand's mission, values, and successes. NPM tailors that audio to be featured in a mid-roll.

Details for Spotlight Mid-roll
  • Audio
  • Custom

Custom :60 Mid-roll

Written and produced by the NPM Creative team, these custom mid-rolls are crafted to tell an engaging, specific story that captures listeners’ attention.

Details for Custom :60 Mid-roll
  • Audio
  • Display

Audio Interstitial

Share your audio on the NPR app and the NPR.org audio player with non-skippable, interstitial audio products that are paired with optional visual creative.

Details for Audio Interstitial
  • Display
  • Custom

Center Stage

Center Stage aligns your brand with NPR's premium, industry-leading content, and is designed to highlight your brand with interactive custom elements.

Details for Center Stage
  • Display
  • Custom

Co-branded Halo

Halo Units are custom designed for each sponsor to promote a brand’s support of specific NPR content with an embedded content module for an NPR program or series.

Details for Co-branded Halo
  • Audio
  • Display
  • Custom

Custom Channel

Align your brand with NPR and with quality, relevant NPR content. NPM will hand-curate a selection of audio stories that resonate with NPR listeners and reflect the ideas of a sponsor's campaign.

Details for Custom Channel
  • Display

NPR.org Banners

Showcase your brand in an uncluttered environment with persistent banners alongside quality NPR content.

Details for NPR.org Banners
  • Display

Newsletter Banners

With NPR’s newsletter sponsorship, brands can extend their messaging to reach 1.9M of NPR’s most engaged users.

Details for Newsletter Banners
  • Audio

NPR Programmatic Audio

NPR podcast inventory is available programmatically - via private marketplace (PMP) and programmatic guaranteed deals.

Details for NPR Programmatic Audio
  • Display

NPR App Banners

Engage your audience anytime, anywhere. Designed to offer a continuous on-demand listening experience and the ability to read headlines and long-form articles, users can personalize the NPR app to their preferences. 

Details for NPR App Banners
  • Audio
  • Display
  • Custom

Podcast Halo

Podcast Halo placements complement and extend an NPR podcast sponsorship. Your brand will have mid-roll sponsorship placement in the episode highlighted by the Podcast Halo.

Details for Podcast Halo
  • Video
  • Custom

Social Media Video

For NPR videos that are consumed on social media platforms, sponsors may show their support through a baked-in custom integration that meets these platform's guidelines. 

Details for Social Media Video
  • Display

NPR Programmatic Display

NPR's display inventory is available programmatically through private auction, preferred deals, or programmatic guaranteed buys on our website, apps, and external platforms. 

Details for NPR Programmatic Display
  • Video

Spot TV

With video spots on public television stations, your brand shines in an uncluttered, trusted environment.

Details for Spot TV
  • Video

Video Pre-roll

Leverage existing video assets by aligning with an NPR program or series. Your video will play as a pre-roll before NPR program or series video begins.

Details for Video Pre-roll
  • Audio
  • Display
  • Video
  • Custom

Visual Newscast

Available on Amazon Alexa and Google Assistant devices with screens, the Visual Newscast combines the NPR News Now flash briefing with powerful video opportunities. Now available for programmatic video buys! Client-provided video or custom creative options are supported.

Details for Visual Newscast
  • Display

External Platform Banners

NPR strives to be accessible wherever users are engaging. For sponsors, we offer ways to reach the NPR audience on platforms beyond the native NPR ecosystem.

Details for External Platform Banners

Self-Serve Sponsorship

Interested in launching a small-scale, straightforward digital campaign? Our self-serve portal is a simple solution for placing web banners programmatically. Simply choose the content categories relevant to the audiences you’d like to reach, geo-target to key markets, and customize desktop and mobile placements to suit your campaign objectives.
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