PRODUCTS

NPR Podcasts

NPR Podcasts, including staples such as Planet Money and Wait Wait… Don’t Tell Me! and new hits like Invisibilia and Embedded, hold an essential corner on the market and a close connection with the audience - an audience who shares their engagement and affection for the programs with brands that support them.

NPR Podcasting platform

:15 Pre-Roll

SPECS

Pre-Roll:
15 second script

Serving Options:
Site-Served or tracking tags only; DCM tracking ad or Sizmek 1×1 only

Features:
Copy must be vetted and approved by NPR legal
All audio read by NPR Talent
NPR preamble required
No re-records

Timeline:
5 business days

:15 Mid-Roll

SPECS

Mid-Roll:
15 second script

Serving Options:
Site-Served

Features:
Copy must be vetted and approved by NPR legal
All audio read by NPR Talent
NPR preamble required
No re-records

Timeline:
10 business days

:30 Mid-Roll

SPECS

Mid-Roll:
30 second script

Serving Options:
Site-Served

Features:
Copy must be vetted and approved by NPR legal
All audio read by NPR Talent
NPR preamble required
No re-records

Timeline:
10 business days

Dynamic :30 Mid-Roll

SPECS

Mid-Roll:
30 second script

Serving Options:
Site-Served or tracking tags only; DCM tracking ad or Sizmek 1×1 only

Features:
Copy must be vetted and approved by NPR legal
All audio read by NPR Talent
NPR preamble required
No re-records

Timeline:
5 business days

CUSTOM
Spotlight :30 Mid-Roll

ABOUT

An NPM audio producer remotely records custom audio about your brand's mission, values, and successes. NPM tailors that audio to be featured in a :30 mid-roll.



SPECS

Mid-Roll:
Custom

Serving Options:
Site-Served

Features:
Custom audio created by NPM. See spec doc for features and required assets.

Timeline:
Custom

CUSTOM
Spotlight :60 Mid-Roll

ABOUT

An NPM audio producer remotely records custom audio about your brand's mission, values, and successes. NPM tailors that audio to be featured in a :60 mid-roll.



SPECS

Mid-Roll:
Custom

Serving Options:
Site-Served

Features:
Custom audio created by NPM. See spec doc for features and required assets.

Timeline:
Custom

CUSTOM
Soundscape 30

ABOUT

Soundscape 30 incorporates audio from your Brand Soundscape into a :30 mid-roll which can be featured across NPR podcast titles.


To hear examples of Brand Soundscapes we've created with brands like Kia and Wells Fargo, check out our portfolio.



SPECS

Mid-Roll:
Custom

Serving Options:
Site-Served

Features:
Custom audio created by NPM. See spec doc for features and required assets.

Timeline:
Custom

CUSTOM
Soundscape 60

ABOUT

Soundscape 60 incorporates audio from your Brand Soundscape into a :60 mid-roll which can be featured across NPR podcast titles.


To hear examples of Brand Soundscapes we've created with brands like Kia and Wells Fargo, check out our portfolio.



SPECS

Mid-Roll:
Custom

Serving Options:
Site-Served

Features:
Custom audio created by NPM. See spec doc for features and required assets.

Timeline:
Custom

CUSTOM
Soundscape 75

ABOUT

Tell your brand's story with our longest podcast offering. A :30 mid-roll introduces your brand's story and invites listeners to stay through the end of the podcast, where a full minute of your Brand Soundscape will be showcased in a special, extended :75 post-roll. Soundscape 75 is available in Up First and the Planet Money Indicator.

To hear examples of Brand Soundscapes we've created with brands like Kia and Wells Fargo, check out our portfolio.



SPECS

Mid-Roll + Post-Roll:
Custom

Serving Options:
Site-Served

Features:
Custom audio created by NPM. See spec doc for features and required assets.

Timeline:
Custom

:15 Post-Roll

SPECS

Post-Roll:
15 second script

Serving Options:
Site-Served or tracking tags only; DCM tracking ad or Sizmek 1×1 only

Features:
Copy must be vetted and approved by NPR legal
All audio read by NPR Talent
NPR preamble required
No re-records

Timeline:
5 business days

CUSTOM
Smart Speaker :15 Post-Roll

SPECS

Post-Roll:
15 second script

Serving Options:
Site-Served or tracking tags only; DCM tracking ad or Sizmek 1×1 only

Features:
Copy must be vetted and approved by NPR legal
All audio read by NPR Talent
NPR preamble required
No re-records

Timeline:
5 business days

CREATIVE CONTENT GUIDELINES

All creative must comply with NPR creative content guidelines.