PRODUCTS

NPR Podcasts

NPR Podcasts, including staples such as Planet Money and Wait Wait… Don’t Tell Me! and new hits like Invisibilia and Embedded, hold an essential corner on the market and a close connection with the audience - an audience who shares their engagement and affection for the programs with brands that support them.

NPR Podcasting platform

:15 Pre-Roll

Pre-Roll:
15 second script

Serving Options:
Site-Served or tracking tags only; DCM tracking ad or Sizmek 1×1 only

Features:
Copy must be vetted and approved by NPR legal
All audio read by NPR Talent
NPR preamble required
No re-records

Timeline:
5 business days

:15 Mid-Roll

Mid-Roll:
15 second script

Serving Options:
Site-Served

Features:
Copy must be vetted and approved by NPR legal
All audio read by NPR Talent
NPR preamble required
No re-records

Timeline:
10 business days

:30 Mid-Roll

Mid-Roll:
30 second script

Serving Options:
Site-Served

Features:
Copy must be vetted and approved by NPR legal
All audio read by NPR Talent
NPR preamble required
No re-records

Timeline:
10 business days

Dynamic :30 Mid-Roll

Mid-Roll:
30 second script

Serving Options:
Site-Served or tracking tags only; DCM tracking ad or Sizmek 1×1 only

Features:
Copy must be vetted and approved by NPR legal
All audio read by NPR Talent
NPR preamble required
No re-records

Timeline:
5 business days

CUSTOM
:30 Mid-Roll Soundscape

Mid-roll Soundscape incorporates audio from your Brand Soundscape into a :30 mid-roll which can be featured across NPR podcast titles.


Mid-Roll:
Custom

Serving Options:
Site-Served

Features:
Custom audio created by NPM. See spec doc for features and required assets.

Timeline:
Custom

CUSTOM
:60 Mid-Roll Soundscape

Mid-roll Soundscape incorporates audio from your Brand Soundscape into a :60 mid-roll which can be featured across NPR podcast titles.


Mid-Roll:
Custom

Serving Options:
Site-Served

Features:
Custom audio created by NPM. See spec doc for features and required assets.

Timeline:
Custom

:15 Post-Roll

Post-Roll:
15 second script

Serving Options:
Site-Served or tracking tags only; DCM tracking ad or Sizmek 1×1 only

Features:
Copy must be vetted and approved by NPR legal
All audio read by NPR Talent
NPR preamble required
No re-records

Timeline:
5 business days

CUSTOM
Smart Speaker :15 Post-Roll

Post-Roll:
15 second script

Serving Options:
Site-Served or tracking tags only; DCM tracking ad or Sizmek 1×1 only

Features:
Copy must be vetted and approved by NPR legal
All audio read by NPR Talent
NPR preamble required
No re-records

Timeline:
5 business days

CREATIVE CONTENT GUIDELINES

All creative must comply with NPR creative content guidelines.